In this report I worked through the research, ideas, concepts, and outcome stages to form a unique proposal on how to connect the fashion brand Dries Van Noten with the trend ‘business as usual’. The purpose of my proposal being to focus on slow fashion so that the brand can cultivate a sense of community through the sharing of cultures and identities. This concept was formed through extensive brand, consumer, and trend research, resulting in a mock-up outcome of a pop-up shop for the brand.