The brief was to combine fragrance
with a selected brand that had not
worked into that industry previously
and go through the contexts, ideas,
concepts, and outcome stages. My
brand was Story. mfg and through
brand and consumer analysis I
generated both a print and event
outcome incorporating biophilic
rituals into fragrance. Research also
involved historical contexts with
regards to fragrance and led me to a
fully rounded concept with a unique
visual identity.