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Castle Rock Brewery X Wiglfex

Project Type

Product Development

Date

2023

Location

Nottingham

Role

I took the lead on curating the beer styles and writing the copy for the descriptions and the press release, as well as developing the project as part of a team.

Working in a team, the brief was to create a range
of beers for a collaboration between brands Castle
Rock Brewery and Wigflex. Our aim was to provide
a fully rounded drinking experience by combining
all the senses within our beer concepts that were
inspired by three genres of drum and bass music. My
specific roles within this were creating each beer, the
flavours and style, as well as producing copy for the
beer descriptions and the press release. I thoroughly
enjoyed this project and having control over the
beers themselves as I am a beer enthusiast.

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