For my final year dissertation, I created a report exploring escapism through colour design and how this influences human emotion and mood. My big idea was to encourage the ‘escapism seeker’ to engage with colour psychology, in order to gain better emotional understanding of themselves and form healthy self-care strategies. I applied this idea to the craft beer industry, taking a focus on creating a beer range for Liquid Light brewery, inspired by specific moods and an accompanying launch event and promotional plan.